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European Observer on fundamental right's respect

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Other Acts P6_TA-PROV (2010)0484 (15/12/2010)

Type: Acts of the European Union: European Parliament resolution on the impact of advertising on consumer behaviour

Authority: European Authorities - European Union: European Parliament

Date: 12/15/2010

Subject: The European Parliament affirms that some advertising practices may have a negative impact on the internal market and on consumers (owing to unfair practices, intrusion into public spaces and the private arena, targeting of individuals, entry barriers and distortion of the internal market). The Unfair Commercial Practices Directive provides an essential legal framework for combating misleading and aggressive advertising, in relations between companies and consumers; however, several difficulties with its implementation and interpretation are already apparent (especially regarding the new, more pervasive forms of advertising), as demonstrated by European Court of Justice judgments. Besides the European Parliament recalls that the scope of the Unfair Commercial Practices Directive is limited to business-to-consumer relations while the Misleading and Comparative Advertising Directive deals with business-to-business relations; therefore it calls on the Commission to conduct a separate analysis of the impact of misleading advertising practices targeting NGOs or interest groups apparently not covered by either Directive. Finally, it stresses the crucial importance of transparency and consumer information in the advertising field, and the need for consumers to develop a critical attitude to the quality of media content.

Classification: Freedoms - Art. 7 Privacy - Art. 8 Personal data: fairly processing - Personal data: consent - Personal data: access - Personal data: rectification - Personal data: independent authority - Solidarity - Art. 38 Consumer protection

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Notices: Resolution made reference to the Charter